HeyGen: Generate your Company’s Videos with this AI

Have you heard about smart video generators? In the accelerated pace of technology, new marketing alternatives have been created for companies and small businesses. And, not only this, many social media content creators have made these wonderful tools their own. If you want to know more about this topic, continue reading for more details because today we will talk about HeyGen. We’re starting!

What is HeyGen?

HeyGen is an artificial intelligence application that can be used to create promotional or any type of videos. For this, the tool is capable of transforming a written script into voice and subsequently into striking, quality audiovisual material.

More than 300 voices of different types, sex and ages are available in the application and also in more than 40 different languages. Another of their characteristics is that they have animated avatars which aim to represent all ethnicities and races in the world. You can choose between them and edit the video so that your lips are synchronized with the phrases.

This is a point in favor of companies as it saves them a lot of time and effort in hiring a professional team of editors or models to recite their advertising campaigns. HeyGen is an excellent option for those entrepreneurs who are just starting out in the world of commerce and want to make their way.

How does HeyGen work?

Although not everyone is open or well-informed about the uses of artificial intelligence, the applications it has are almost infinite. To ignore or turn your back on the advances of science is to stay stuck in the same place. These new technologies have come to make our lives easier and enhance human work and make it more effective.

When it comes to generating content for companies, HeyGen undoubtedly makes a big difference. Its operation is key to the development of business marketing and is based on AI algorithms to process text and convert it into audiovisual material. Whether promotional videos, presentations, advertisements, tutorials, explanatory videos. HeyGen can do it for you.

Users must provide the platform with a well-crafted script about the topic they want the video to develop. This information is then processed for a good final result. You must later select the characters for your video depending on the type of material it is. For example, if it is a much more serious and wordy video, you can choose to leave only a video without animated characters and place only a voice-over with images selected by you.

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What is HeyGen for?

To give you a better idea of ​​the versatility of this intelligent video generator, here we summarize some of its general functionalities:

Educational Videos

One of the utilities that HeyGen has is explanatory videos. For example, you can create materials to educate and inform your employees or also your customers. Likewise, you must prepare a script in text format that is very clear and concise so that everyone can understand it. In this type of content, the use of avatars and other resources is feasible to make the explanation more enjoyable.

Product Videos

You can also use HeyGen to create content that promotes your products on the Internet and social networks. For this you must have good images or short videos of the products, a detailed list of features. In this list you should highlight the positive aspects and try to capture users’ attention from the first seconds. In the app you will find a wide variety of templates that you can freely access.

Content for Social Networks

Every growing company must have all its profiles active on social networks. The more field you manage to penetrate with your products and services, the more potential clients you will be able to obtain. This is why you should use HeyGen to save time creating videos for your company’s social networks.

Through this platform you will be able to obtain educational and fun material that will capture the attention of Internet users and make them interested in your services. Videos are simple to create as they require minimal effort and you don’t need any experience as an editor.

Advertising your Brand

Other functionalities that HeyGen has is the advertising video modality. If you want to launch a new service or product of your brand and want to publicize it, you can do it in a few steps with this tool. Generally, a marketing consultant and an advertising agent are usually very expensive and that is why this platform is so feasible.

HeyGen Benefits

These are the benefits that using HeyGen as a tool will provide you:

Efficiency in the creation of audiovisual materials

One of the risks when hiring the services of a publicist is about the true quality of their work. Many times it is not enough to have a quality product if you do not have an advertising campaign to match it. Customers are better influenced by the positive opinions of other customers much more than by their true opinions. This is what you should use to your advantage when organizing advertising.

With the use of HeyGen you should not fear or even doubt the quality of the videos. Each and every one of them is unique. The best of all is that you can customize them to your liking, if some details do not convince you or you want to improve them, you can do it in a few touches.

Save Time and Money

By automatically generating the videos you do not need to pay for the services of a production team. This will save you a lot of money and, above all, time, which you can use to interact more on social networks with users and to look for more clients.

Generate More Content in Less Time

With HeyGen you can diversify your marketing efforts and create more content in less time. In this way your brand will be positioned on all social networks and in the market in general. The same message expressed in many different ways for various types of audiences is the best way to advertise.

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HeyGen Plans and Costs

HeyGen offers a wide variety of subscription plans for all types of budgets. These include the free basic plan with somewhat limited options in relation to the rest of the premium plans. The prices of the latter vary depending on the type of payment you choose, whether monthly or annual.

At first glance the prices may seem high, although if you compare it with the cost of the services of an advertising agent it is an insignificant figure. For example, the monthly creator plan is priced at $29 while the business plan is $89. Between both plans there is a difference in utilities that remain exclusive for the higher plans.